ACECMorrissey Goodale
1/2-Day Pre-Conference Workshop
October 25, 2017  /  1-4pm  /  JW Marriott, Austin, TX
Strategy and Strategic
Planning Workshop

In this highly interactive, fast-paced workshop, Christine and Jeff will guide you through the big picture trends and changes that are sweeping the AEC industry. They'll introduce you to the principals and best practices of strategy and strategic planning. Then hear their top 10 dos and don’ts for successful strategic planning and execution based on their career advising AEC leadership teams.

Wednesday, October 25
1:00 - 2:00 PM Big picture trends and changes in the AEC industry
2:00 - 3:00 PM Strategic planning principles and best practices
3:00 - 4:00 PM Top 10 strategic planning dos and doníts
Register Today


Register for your choice of a 1/2-day workshop:

Wednesday, October 25
JW Marriott
Room 208, 213, Level 2

Ownership Transition and M&A Workshop >


Strategy and Strategic Planning Workshop >

ACEC Texas member
using code ............ $295.

(Contact ACEC TX for code)

Non ACEC Texas
member ................ $395.


Christine Brack


Christine Brack
Principal Consultant
Morrissey Goodale

Christine leads the firm’s Chicago office. Her focus is helping AEC firms in the areas of strategy, organizational effectiveness, and operational improvement. She also consults with clients on project delivery, and assists in implementing changes via firm-wide education and training.

Christine draws her AEC experience from her time with a large general contractor as a project manager on new construction and adaptive reuse projects in the higher education arena. Prior to joining Morrissey Goodale, Christine was Global Marketing Manager for Keystone Analine Corporation, Director of Consulting at ZweigWhite, and a strategy and research consultant at both Frost & Sullivan and The Economist Intelligence Unit.

Christine is a professional affiliate of the AIA and is a frequent speaker at AIA and ACEC regional seminars. She has also contributed extensively to CENews on the topics of project management, advancing women in the profession, and developing young leaders.

Christine received her MBA from Thunderbird, The American Graduate School of International Management, Bachelor of Business Administration (BBA) from Saint Mary’s of Notre Dame, and Bachelor of Arts (BA) in German Language from Purdue University. She also holds the Project Management Professional (PMP) designation from the Project Management Institute (PMI).

Jeff Lookup


Jeff Lookup
Principal Consultant
Morrissey Goodale

Jeff leads strategy and M&A engagements for North American and overseas clients. He has over 30 years’ experience in sales and operations within the consulting engineering and construction industry.

Before joining Morrissey Goodale, Jeff was Director of Strategic Growth and Development for KCI Technologies (ENR #75). In that capacity, he was responsible for firm-wide strategic growth initiatives, including all long-range and annual corporate, business unit, and regional business planning. He also oversaw the firm’s M&A program. During his tenure, the firm grew top-line revenue an average of 15% per year by expanding into new markets through organic growth and acquisition. Jeff personally initiated acquisitions of six firms and led their integration in the Mid-Atlantic, Southeast, and Texas. He was also responsible for establishing several new offices as part of KCI’s corporate growth strategy.

Prior to his time at KCI, Jeff was Chief Operating Officer at Erdman Anthony, one of the top design firms in the US.

Jeff currently serves on the Boards of several national and local professional and civic organizations. He has been featured at many AEC seminars and conferences, presenting on the topics of Strategy and M&A.

Jeff completed the Chief Marketing Officer and Competitive Strategy Programs at Northwestern University Kellogg School of Management, received a certificate in Business Management from St. John Fisher College, and earned a Bachelor of Science degree in Civil and Environmental Engineering from Clarkson University.