Mark Goodale
Principal

Mark is a co-founder of Morrissey Goodale. His breadth of experience includes organizational development, strategic planning, mergers & acquisitions, marketing, and executive search. He is a trusted advisor and coach to dozens of industry executives.

Before helping to establish Morrissey Goodale, Mark was the Corporate Strategic Marketing Manager at PBS&J (now a part of Atkins) where he was charged with improving and implementing progressive corporate initiatives geared to position the firm for successful, large-scale client pursuits. Prior to that, he worked at ZweigWhite for over a decade and headed the firm’s strategic business planning and marketing business units.

Mark has authored numerous articles for industry magazines such as Civil Engineering Magazine, CE News, and Consulting Specifying Engineer. He has been quoted many times in various industry publications and newspapers, and is featured in the Morrissey Goodale/Axium video series, “Building High-Performance Organizations”. Mark was also a frequent contributor to ZweigWhite’s publications and events, and authored The Healthcare Market for AEP and Environmental Consulting Firms, the first of ZweigWhite’s market intelligence reports. Always a top-rated speaker, Mark delivers presentations around the country on a wide variety of management topics at AIA, ACEC, NSPE, CSE, and ZweigWhite events.

Mark received his MBA from the Sawyer School of Business at Suffolk University where he now teaches Business.